Blog Overview

December 8, 2023 – 5 mins

GenAI & SGE FAQ: Navigating the Future of Organic Search

Like you, we at Botify recognize the transformative impact of Generative AI (GenAI) and Google’s new Search Generative Experience (SGE) on the organic search landscape. This rapidly-evolving field demands rapid – but also comprehensive – responses in turn. We owe it to our customers and the wider SEO community to provide guidance on how to…

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AI & Machine Learning Botify News, Events, & Trends Future of SEO

November 29, 2023 – 4 mins

Being Found in an Era of Search Disruption

A recap of Botify Connect 2023 Botify Connect, our annual customer community meetup, took place this year in London and Chicago, with the theme of “Being found in an Era of Search Disruption.” Why this focus? Because, as our CEO and Co-Founder Adrien Menard explained in his opening keynote: “every client, prospect, and partner we…

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Botify News, Events, & Trends Uncategorized

November 29, 2023 – 5 mins

Botify’s SEO Split Testing: Is this the end of “it depends” for SEO?

How SEO Split Testing Brings Greater Organic Predictability Anyone working in SEO will be familiar with the phrase “it depends”. It might even be considered its unofficial catchphrase. SEO is complex, and certainty is rare, which can prove challenging when seeking wider stakeholder buy-in for making optimizations proposed to increase organic traffic and revenue. Some…

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Botify News, Events, & Trends

Jun 26, 2023 – 2 mins

Botify’s Consulting Services: Unleashing Your Advantage

Organic search is steadily becoming the preferred channel by marketers looking for profitable and sustainable growth. Recent data from Gartner points to an expected 45% investment increase in the organic channel, averaging about 9% of a CMO’s total marketing budgets. Yet such investment alone won’t guarantee results. Organic search can be a complex and constantly-evolving…

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Botify News, Events, & Trends

May 18, 2023 – 6 mins

10 Key SEO KPIs and How to Track Them

Organic search performance has had a long reputation of being difficult to track. But in reality, it comprises many Key Performance Indicators (KPIs) that–when looked at together, can offer an understanding of various aspects of SEO success. This blog looks at 10 of these KPIs that can be used to track benchmarks and variances in…

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Crawl & Render Budget Ranking Factors

May 10, 2023 – 10 mins

E-Commerce SEO Playbook: Overcome 5 Common Roadblocks to Success

Search is at the forefront of how today’s consumers discover, research, and decide what and when to buy online. In 2022, U.S. e-commerce sales will cross the $1 trillion mark — and the global e-commerce market is expected to reach $6.3 trillion in 2023. To continue growing in an increasingly crowded online space, e-commerce businesses…

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E-Commerce SEO

December 8, 2023 – 5 mins

Botify Blog

Featured Content

GenAI & SGE FAQ: Navigating the Future of Organic Search

Being Found in an Era of Search Disruption

Botify’s SEO Split Testing: Is this the end of “it depends” for SEO?

Botify Recommends

Botify’s Consulting Services: Unleashing Your Advantage

10 Key SEO KPIs and How to Track Them

E-Commerce SEO Playbook: Overcome 5 Common Roadblocks to Success

Explore how Botify can help you be found.

All Blog Posts

GenAI & SGE FAQ: Navigating the Future of Organic Search

Being Found in an Era of Search Disruption

Botify’s SEO Split Testing: Is this the end of “it depends” for SEO?

Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend

Balancing Intent vs. Attention: Navigating the AI-powered Evolution of Organic Search

Driving Revenue at Scale Through Enterprise SEO

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