Leverage Botify AI Visibility for GEO-First Strategies

The way your customers find your brand and products has changed, and those that adapt now will be the ones winning in the GEO era.

To help our customers adapt, last October we introduced Botify AI Visibility in beta. The response since has been everything we hoped for and more. We’ve seen the fastest and widest customer adoption with a new offering yet, and it’s continuing to grow. What's clear from this is that our customers aren't approaching AI search as a future scenario, but as a strategic imperative right now. 

After this successful beta period, we’ve been able to refine and polish this exciting new solution, and today, we're thrilled to announce that AI Visibility is now available to all Botify customers!

The general access release comes with improvements made using our customers’ feedback, including a more streamlined, intuitive user experience compared to the beta, and will allow all our customers to leverage the powerful, data-driven Botify platform to successfully strategize for AI and agentic search. 

You can't improve what you can't measure

If we asked you how your brand shows up in ChatGPT, Google AI Mode, or Perplexity, your answer is probably something along the lines of, "We're not really sure."

That’s because traditional search tools were built to measure rankings, clicks, impressions — KPIs that mattered for SEO, but that can't give you the full picture for AI search. 

AI search platforms don’t have a page one. They generate dynamic, conversational answers that either feature your brand or don’t, and differ based on the consumer submitting the prompt. And unlike a SERP ranking, you can't just scroll down to find yourself. This creates three real risks for brands operating in today's landscape:

1. Blind spots: Without comprehensive measurement, you have no idea where your brand is being mentioned, cited, or excluded in AI responses. You can’t optimize for visibility issues you can’t see. 
2. Competitive threats you can't see coming: Known or unexpected competitors could be dominating AI-generated answers in your category right now. Without the right data, you'd never know.
3. Misallocated resources: Teams investing in content and optimization without knowing how those efforts translate to AI search visibility are falling behind. What was a sustainable strategy for traditional search may not be for AI search. 

AI Visibility closes the measurement gap

AI Visibility, housed within Botify Analytics, gives you the measurement foundation you’ve been missing for AI search.

Measure brand presence across AI platforms

Track how often your brand is mentioned and your domain is cited across ChatGPT, Google AI Mode, Perplexity, and soon Google AI Overviews and Gemini, which are the platforms that represent the majority of today's AI search market.

Benchmark against competitors

Select up to five known competitors to track, and discover unexpected players appearing in AI responses. You can also view your share of voice as a percentage across all analyzed prompts by category and over time.

Identify gaps and opportunities by category, intent, and more 

See which product categories, topics, or consumer intents (transactional, informational, commercial) you're winning in AI search and which ones need work.

Track sentiment

Sentiment shows you whether your brand mentions are positive or negative, which can help you decide where to strengthen your content.

What’s different about our approach to AI search measurement

There has been a rapid uptick in new tools making bold claims about measuring your AI search success, but Botify’s AI Visibility stands apart in quite a few ways: 

1. We use your real data to generate prompts, not guesswork. Current tools build their prompt sets from generic questions that has little to do with your actual company and website. Botify AI Visibility generates prompts from your own first-party data, including your top-performing keywords from Google Search Console, "People Also Ask" questions tied to those keywords, and your site's category structure, reflecting actual user behavior and your specific competitive landscape.
2. We consolidate all your search visibility efforts in one platform. Point solutions focusing only on AI analytics offer incomplete answers to an interconnected problem. Because AI platforms source content from websites, optimizing for traditional search is critical. Plus, Google still drives the majority of traffic to websites. Rather than fragmenting your efforts across different tools and dashboards, your analytics, intelligence, and AI-powered automation can be centralized in one platform that does it all.
3. We connect visibility to action in one unified platform. Measuring AI visibility is only valuable if you can do something about it. Botify is an end-to-end platform: once you know where your brand stands in AI search, you can use Botify Activation to implement optimizations, deploy content changes, and test the impact, all in the same ecosystem. 

Meeting the moment with a team to match

Earlier this month, we introduced you to Joe Doran, our Chief Product Officer. Joe brings over 25 years of experience building data-driven, AI-powered search platforms at enterprise scale, including as a founding member of the paid search platform at Microsoft. His vision for where AI search and agentic commerce are headed is already shaping how we build. Joe joined Botify because, in his own words, we have "a unique opportunity to lead the next era of AI search and agentic commerce."

We also welcomed Romain Seguy as CFO, bringing deep financial leadership experience from the cutting edge of technology and SaaS, focused on balancing ambitious growth with the kind of discipline that lets us invest in products for the long haul.

Together with the rest of our expanded leadership team and all of the amazing talent at Botify, we're ready and eager for the next chapter, and deeply committed to making sure our customers are too.

Start measuring your AI search presence today

If you're a Botify customer, AI Visibility is available to you now within Botify Analytics. Log in and see where you stand.

If you're not yet a Botify customer, there's no better time to get started. We can’t wait to see what can be achieved.

Have questions about AI Visibility? Check out our FAQ here or reach out to your customer success manager today.