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SMARTLINK

Boost Your Visibility Through Smarter Internal Linking

Leverage all of your first-party data to generate and maintain an optimized internal linking structure. SmartLink makes it easier for bots, AI agents, and consumers alike to find your most critical pages.

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Creating a link is easy. Creating the right linking structure at scale is hard.

The bigger the website, the harder to maintain an optimized linking structure. Most websites' linking structures actually hurt their search visibility, despite enormous efforts to develop them. As a result, search engines struggle to find pages, leaving you treading water instead of letting automation guide crawlers to your critical content.

Be found by consumers, bots, and AI agents alike

Ineffective linking structures leave product pages invisible to search engines. Help them be found by linking intelligently.

Increase traffic & revenue

Take control of your linking strategy to improve visibility and help users find your important pages. Prioritize particular products or categories based on demand and business needs to drive revenue.

Accelerate your
impact

SmartLink’s data model leverages all the knowledge about your website to develop intelligent linking strategies. Save months of work and allow your SEO and engineering teams to focus on tasks only humans can do.

Automate your internal linking strategy

SmartLink pairs all of the holistic data about your site – bot data, user data, and website performance – with intelligence to identify an optimized linking structure.

WITHOUT SMARTLINK

You rely on manual link creation or your CMS to connect pages together

WITH SMARTLINK

Automation builds your internal linking structure intelligently using all of your website data

Optimize how search engines recognize your most valuable pages

Indicate the true value of your product and category pages to search engines thanks to smarter internal link structures.

WITHOUT SMARTLINK

You hope that your product and category pages are found

WITH SMARTLINK

You know that your product and category pages are found

Refine your internal links

Prioritize particular products, categories, or other pages depending on demand and business needs to drive revenue.

WITHOUT SMARTLINK

Internal linking is standardized and doesn’t take into account your business needs

WITH SMARTLINK

Optimize your internal links based on business needs, not engineering resources

Implement links in minutes, at scale

Deployment is up to you – implement your intelligent links with PageWorkers or your own development team.

WITHOUT SMARTLINK

Manually identify and implement links with reliance on your development team

WITH SMARTLINK

Autonomously deploy your new links at scale in minutes

Using SmartLink, a leading retailer saw impact — fast

Increased VISIBILITY

+7.6%

YoY increase in impressions

Increased TRAFFIC

+4.1%

YoY increase in clicks

Improved time-to-value

Days to see impact

BOTIFY SMARTLINK

All your questions answered

How does SmartLink identify optimized links for a website?

SmartLink takes into consideration all of your integrated first-party data to help generate optimized linking recommendations for your website. In addition to your full Botify crawl, SmartLink relies on bot data from logs, user behavior data from Adobe or Google Analytics, and site data from Google Search Console to understand the full picture of your website. Based on that data as well as the scope and inputs you define, SmartLink identifies link recommendations to help optimize your website structure and performance.

What types of pages can be improved by SmartLink?

What SEO KPIs can I expect to impact with SmartLink?

How much customization is involved?

How does implementation work?