Customer Success Stories

Organic search is steadily becoming the preferred channel by marketers looking for profitable and sustainable growth.  Recent data from Gartner points to an expected 45% investment increase in the organic channel, averaging about 9% of a CMO’s total marketing budgets.   Yet such investment alone won’t guarantee results. Organic search can be a complex and constantly-evolving…

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The organic search paradox. There’s an irony at the heart of organic search. For users, searching is one of the most natural, rapid, and trusted digital experiences. You ask questions and you expect the best answers in return, instantly.   For users, search could not be more simple.  For brands it’s a lot more complicated.  When…

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Thomas Grange, Botify co-founder and Chief Innovation Officer Based on a Keynote presentation at brightonSEO. SEO is (still) not dead For as long as I’ve been working in the organic search industry, people have been declaring its demise. But the latest headline-grabbing developments (ChatGPT, Large Language Models, and new search interfaces), rather than sounding the…

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