At our latest BotifyCONNECT, Botifyers and our diverse enterprise clients came together to discover killer insights about linking strategies, international SEO, and other important search optimization topics.
BotifyCONNECT gives our rapidly growing global community a chance to converse with fellow enterprise SEOs, pose questions, and share insights about the biggest topics in search optimization today.
BotifyCONNECT was held simultaneously for all of our international offices, in Paris, New York City, and London. Here’s a recap of all the events!
BotifyCONNECT London was held in combination with Croud, the premier global marketing agency. The event was filled with relaxed networking and robust conversations on search optimization, followed by a joint presentation focused on the latest strategies for internal linking and international SEO.
Mark Thomas, VP of Customer Success at Botify, and Adam Harris, Head of SEO at Trainline, used hard data to examine the key factors that influence internal linking in 2018. Both of them proved several key SEO concepts, backed up by with real KPIs from billions pages analyzed by Botify, including:
Andy Cooney, Commercial Director at Croud, explored how to navigate the complex world of international SEO, including how to understand search behavior and the SEO landscape in different markets, the importance of taking a cross-channel approach to international SEO, and how to build localized landing pages and other content at scale.
After the presentations, everyone went out for a round of golf at Urban Golf and had a few more drinks!
Botify Paris hosted a roundtable discussion with some of the leading voices in enterprise SEO, including Emmanuel de Vauxmoret, General Manager, Eskimoz and Charlotte Prevost-Gosselin, SEO Director, Prisma Media. Botify brought our own expert, Benjamin Bussiere, Director of Professional Services, who relayed hard data from our platform to substantiate many key findings.
The three of them dissected the different approaches to strategic internal linking and how to optimize each type. Ascending, descending and horizontal navigation were at the forefront of the discussion. The group answered questions such as:
NYC BotifyCONNECT was the final event of the day. After some casual networking, Frank Vitovitch, VP Professional Services, Botify and Upasna Gautam, Manager, Search, Ziff Davis lead the wide-ranging discussion.
Frank demonstrated how to use the Botify Methodology – from crawling, to rendering, to indexing, to ranking, to converting – to maximize ROI for a linking strategy. He proved several fundamental SEO inferences, including:
Upasna unveiled a specific Botify use case about news articles that weren’t getting indexed fast enough on a publishing website she manages. As it turns out, Botify showed that the article pages had low crawl frequencies and weren’t getting crawled fast enough to ensure speedy indexations.
Her workaround entailed placing the articles in a chronological news feed on the homepage, which was getting crawled quickly (almost once every 4 minutes). The result was that the articles ended up getting crawled and indexed almost immediately.
The audience for our most recent BotifyCONNECT was global, and the ideas were, too. Thanks to all the customers, team members, and enthusiasts who made this meeting of the minds possible! We couldn’t have done it without you.
The latest BotifyCONNECT represented a broad cross section of our rapidly growing community. The event saw some of world’s best enterprise SEOs, teaming up to tackle the top issues and opportunities in search optimization today. And we can’t wait to do it all over again in the coming months.
See you at our next BotifyCONNECT – December 6th, 2018! Stay tuned on our Twitter and Facebook for more details.