Imagine you’re a clothing retailer. You’ve done your keyword research and optimized your product and category pages, but can’t seem to keep up with the consumer’s changing interests. One day the trend is “denim jackets” while the next day consumers are searching for “trucker jackets” — but your data doesn’t show these trends until far after they’ve passed.
Sound familiar? If so, you’re not alone.
Many brands are struggling to keep up with the constant changes in search demand — 60%, to be exact. This can happen with publishers and the changing news cycle, pop culture trends that influence travel, and even changes in the weather have the ability to change search demand on a dime.
How can brands be there every time their audience is searching? And how can they capitalize on search trends as they’re happening?
Real-time SEO data may provide a solution.
Real-time SEO data is information about the way your audience is searching, as it happens. Was there an uptick in searches for “red boots” yesterday? A recent surge in people searching for “Copenhagen hotels” from Canada? Real-time SEO data holds the answer.
If you’re relying on traditional methods of keyword research, you might miss these opportunities. There are two main reasons for this:
Real-time searcher data might sound nice, but what are the implications? Is this really something you need to worry about?
Let’s let the data speak for itself.
The people have spoken and marketers have begun to take notice. Are you prepared?
Google provides real-time searcher data via its API, allowing us to see the real words (not scraped) people are using, where they’re searching from, and what devices they’re using to search.
Botify uses this API to pull in this SEO data daily. This enables us to report on things like trending keywords — which of your keywords are on the uptrend, and which are trending down.
This data is critical for marketers who want to customize and adapt their content to match consumer demand in real time.
Having real-time SEO data that you can use to customize your brand’s message to keep pace with changing demand sounds great, but what does this look like in practice?
Let’s take a look at a few examples of what this could look like:
As you can see, real-time SEO data has benefits that extend far beyond SEO. This data gives us a window into real customer behavior, which has an unlimited number of use cases. Use it to inform your paid search team, your user experience team, your product teams, and more.
For brands that want to be always on and always relevant no matter what their audience is searching, this is a necessity. If you’re looking for a technology partner that can supply you with this data, Botify is here to help. Book a demo with us and learn how our real-time SEO data is helping enterprise brands across the globe connect with their ideal customers.