Crawl budget is a critical element of SEO — but it’s also easy to overlook if you don’t know why it’s so important.
Businesses may take for granted that Google’s crawlers will browse their websites in full and explore every page. But that’s not the case and certainly not for large, enterprise websites. Your site may not achieve the online visibility you expect if you fail to optimize your crawl budget.
In this post, we’ll explore:
Crawl budget applies to the time and resources search engine crawlers spend crawling your site — specifically how frequently crawlers explore your domain and the number of pages they index within a specific period. Believe it or not, even powerhouses like Google have finite resources. They have to split their focus across an increasing number of websites — around 2 billion exist as of January 2021, though below 400 million are active.
Your crawl budget – the amount of attention your site receives from Google’s spiders – depends on how often they want to crawl it and how often they can.
A crawl budget enables search engines to prioritize their crawling processes in a logical, organized way. It is critically important because simply put, a page cannot end up in search results if Google fails to even find it in the first place. The larger the website, the more likely it is that strategic pages are going undiscovered.
If search engines overlook your highest-value pages and visit too many of your low-value pages, your target customers may have a harder time finding the content you really want them to.
A page’s demand affects its crawl budget: users want to find quality content, and a page’s popularity determines the budget assigned.
Crawlers should mainly crawl the pages on your site that feature your most important content, such as the most profitable product pages on an online store.
So, how do you identify those top-performing URLs on your site?
The Botify Analytics suite integrates a number of datasets – crawl data, web server log data, website analytics, and user query data – to give you the most holistic representation of the health of your website and how it’s seen from the lens of search engines and users. .
Botify Analytics brings back more than 1,100 data points for each URL to give you a comprehensive look into your domain — and your top-performing URLs.
You can measure URL performance by analyzing specific metrics, including the five below:
The better the performance of a page, and the more valuable its content, the more likely it is to engage users and be crawled by search engines.
Follow these simple tips to boost your URLs’ performance:
Be aware of the following when optimizing crawl budget:
Botify’s suite of tools empowers you to identify performance issues, recognize improvement opportunities, and optimize your crawl budget to ensure you deliver the right content to search engines.