How to Save Hours on Content and Research Workflows with Botify Assist

In the new world of AI search, where consumers increasingly rely on AI solutions to discover and interact with brands, manual search optimization strategies can make it difficult for digital marketing teams to demonstrate measurable business impact (especially when those teams are already under pressure to do more with fewer resources).

The reality is that to keep up and succeed in AI search, we need to leverage AI ourselves. 

That’s why we built Botify Assist to be your AI copilot. Since its launch in February, we’ve expanded to include multiple intelligent agents to help you navigate the complexities of your website data and turn them into actionable insights. The result: streamlined workflows and faster time-to-impact.

In this post, we’ll explore examples of how teams can save hours, and in some cases days, on competitor intelligence, keyword research, and content optimization by strategically leveraging AI through Botify Assist.

Treat generative AI like a colleague, not a competitor

A common fear when it comes to the AI search revolution is that generative AI tools and agentic solutions will make search visibility more difficult for brands to achieve. But when used as a partner, they can actually support you in your search goals. 

Botify Assist’s agents help your team reduce repetitive, multi-step workflows into single prompts. By automating the more tedious, time-consuming work, your team can focus on higher-value initiatives and creative projects. 

Think of Botify Assist as a trusted co-worker with deep knowledge of your brand and data, who helps you navigate complex analyses faster and enable you to action learnings quicker without increasing your headcount. 

Save multiple work days on research and analysis

Research is the foundation of every search strategy, but for most teams, it’s also the most time-consuming stage. Between identifying and mapping keywords, analyzing competitor rankings, and comparing emerging trends, your team probably spends days cross-referencing multiple platforms and reporting mechanisms. With Botify Assist, those same tasks can be handled in minutes through agent-powered automation.

Strategic keyword research in seconds

The first step for most teams is identifying the right topics, which would usually mean pulling lists from various tools and manually sorting through thousands of potential queries. With Botify Assist, you can simply ask: “Find and group the top keywords for [a product, theme, or topic].” 

Botify Assist returns keyword clusters organized by theme, complete with volume data, competitive difficulty, and user intent signals. 

Looking into the performance of those keywords is just as easy. Instead of combing through ranking reports and filtering them by URL, you can prompt: “Show me the current rankings for [a URL]”. Instantly, you’ll see which keywords the page is winning, which positions have shifted, and where opportunities for improvement exist.

Finally, mapping those keywords to your content becomes as simple as a request like “Categorize these keywords for my content strategy,” which will return an organized content map with keywords aligned to funnel stages (awareness, consideration, decision) or content formats (blogs, FAQs, product pages). 

With three prompts over a matter of minutes, Botify Assist clarifies your next steps and allows you to incorporate hours’ worth of keyword research into actionable content strategy. 

Quick competitor audits at scale 

Understanding the competitive landscape is another area where teams spend hours manually pulling and comparing data. Botify Assist cuts this process down dramatically.

Suppose you want to know how competitors are performing for a high-value keyword. Instead of exporting SERPs and manually tallying domain positions, you can ask: “What are the top competitors ranking for [a keyword]?” 

Botify Assist delivers a list of competitor domains and their ranking positions.

The same is true for competitor content analysis. Normally, dissecting why a competitor ranks well might involve clicking through their site and cross-referencing keyword placement. Now you can prompt: “Provide me the page title and table of contents from [a competitor’s page].” The agent instantly extracts and structures this information for you.

Even SERP feature analysis, once done by repeatedly Googling and manually recording results, becomes instantaneous. Prompting “Fetch the latest Google search results for [a query]” returns a real-time view of snippets, People Also Ask boxes, videos, and Knowledge Graph results. Instead of wasting time checking individual queries, your team gets the full picture in seconds.

Tracking relevant trends in one place

Spotting emerging and seasonal search trends is usually split across platforms like Google trends or third-party apps. Botify Assist consolidates them. 

Ask: “What are the top trending topics for [an industry]?” and get a list of rising queries, complete with related searches and suggested angles for new content.

For industries with strong seasonality, such as travel and retail, analyzing seasonal trends requires building custom reports based on multiple years of data and manually charting fluctuations. With Botify Assist, a prompt like “Analyze search trends for [topic of your choice]” produces comparisons over time and detects seasonality shifts, allowing you to quickly identify when to publish or refresh content. 

Save hours on action and implementation

Of course, insights from keyword, competitor, and trend research only generate value when they’re put into action, and this is where bottlenecks emerge. You now have to use those findings to create content strategies, and the process of pushing content into production often piles up in publishing queues. Botify Assist accelerates execution by automating many of the steps you need to take.

Creating and generating content faster

Brainstorming content that aligns with both your brand strategy and designing it for search optimization best practices can take hours, and that’s before a draft even exists. 

Botify Assist streamlines this process. By prompting: “Write an SEO-optimized article about [a topic],” Assist produces a structured outline complete with suggested FAQs and sections aligned to search demand. Instead of staring at a blank page, your writers can begin with a well-crafted blueprint that’s already optimized for your brand goals.

Once created, it’s time to plan where to put that new and updated content. A prompt like “Create a content calendar using trends and top keywords for [industry]” instantly organizes publishing timelines around real search opportunities. 

Optimizing content for improved performance

Metadata optimization is another area where Botify Assist saves teams hours of manual effort. Crafting compelling, intent-optimized titles and descriptions for dozens (or hundreds) of pages to boost engagement is rarely feasible at scale. Now you can ask: “Suggest an optimized title and description for [a webpage],” and Botify Assist generates variations aligned to search best practices.

This optimization isn’t limited to new content. Instead of editors manually combing through outdated posts, you can prompt: “Improve the readability of [a blog post].” The agent reviews readability and performance, returning suggestions to make the piece more engaging and search-friendly.

Automatically pushing recommendations into workflows

Finally, even the best recommendations lose value if they get stuck in execution bottlenecks. Your team likely spends valuable time coordinating with and waiting on developers to implement changes, or moving edits through CMS workflows. 

But with a simple prompt such as, “Can you push in PageWorkers [the content optimization]?”, the recommendations you’ve generated will be sent directly into PageWorkers as drafts, moving you to implementation faster. Alternatively, you can also push these optimization tasks to JIRA if you’re tracking tickets there with your internal teams.

Increase your team’s productivity with Botify Assist

AI search is here to stay, and the brands that adapt fastest will win in the long-term. Leveraging the right generative and agentic AI tools are one way to do so. 

With its powerful AI agents, Botify Assist isn’t here to replace your team. Rather, it’s here to empower them, turning hours of manual work into hours saved through strategic automation.