Which Industries Are Beating Their Pre-COVID Averages?

Posted on

When we first started tracking COVID-19 keyword and traffic trends, it was pretty bad news across the board (except for a few select categories, like essentials retailers).

As the months have passed though, things have started to look up for many of the different industries we’ve been tracking.

With so much bad news out there, we wanted to take a moment to feature those industries that have rebounded.

Week 32 Featured Winner – Restaurant Delivery

Restaurant Delivery is up +3% WoW, +4% over last month, and +40% against pre-COVID average.

After a staggering jump to +53%, both Grubhub and Postmates managed acquisitions totaling $9.95 billion while dropping to a low of -5%.

The growth was driven by these top-trending searches/keywords: 

  • delivery near me
  • food near me
  • pizza delivery
  • best food delivery
  • food delivery services
  • free food delivery
  • food delivery app
  • food delivery near me now
  • chinese food
  • food delivery near me open now
  • food delivery open now
  • how much to tip food delivery
  • pizza places near me
  • asian food delivery near me
  • free food delivery near me
restaurant delivery COVID-19 data

Top All-time Winners

5 of our trends have reached an all-time high since week 9 when most trends reached the COVID bottom:

  • utilities – internet +303% 
  • pet – media +58%
  • health – services +57%
  • pet – services +27% 
  • weddings – media +13% 

1 Month Trending Winners

10 additional categories saw 1 month highs when comparing their pre-COVID average.

Precious Metal Retail up +44% week-over-week, +142% over last month, +161% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • precious metals
  • precious metal
  • precious metal prices
  • silver
  • precious metals prices
  • precious metals price
  • gold price
  • precious metals stock
  • platinum
  • silver price
precious metal retail COVID-19 data

Utilities – Internet up +33% week-over-week, +65% over last month, +303% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • 100 mbps internet speed
  • check your internet speed
  • how much internet speed do i need
  • att internet speed test
  • spectrum internet speeds
  • high speed internet in my area
  • checking internet speed
internet COVID-19 data

Investment – Media up +15% week-over-week, +15% over last month, 71% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • bud stock
  • kodak stock
  • stimulus news
  • moderna stock
  • is the stock market crashing
  • stock market correction
investments COVID-19 data

Real Estate Services – Commercial up +3% week-over-week, +13% over last month, +7% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • commercial rental space
  • commercial real estate loan rates
  • commercial space for rent
  • commercial property for rent near me
  • commercial real estate broker
real estate COVID-19 data

Non-Essential Home Retail up +6% week-over-week, +8% over last month, +77% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • home improvement
  • home remodeling
  • home renovation
  • home improvement near me
  • home improvement loan
home retail COVID-19 data

Utilities – Mobile Phone up +5% week-over-week, +7% over last month, -22% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • mobile phone
  • verizon phone
  • google phone
  • how to check if your phone is tapped
  • pixel 4a
  • i phone 12
  • sprint t mobile merger
  • mobile phones near me
  • visible phone service
mobile phone COVID-19 data

Weddings – Media up +4% week-over-week, +7% over last month, +13% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • wedding dresses
  • wedding venues
  • wedding ring
  • wedding cake
  • wedding anniversary
  • wedding bands
  • wedding registry
  • wedding songs
  • covid wedding
  • beach wedding
  • beatrice wedding
  • wedding invitations
  • wedding gifts
  • wedding reception
  • wedding ceremony
  • wedding photos
weddings COVID-19 data

Health – Services up +2% week-over-week, +7% over last month, +57% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • eye doctor
  • doctor near me
  • sleep doctor
  • eye doctor near me
  • family doctor
  • foot doctor
  • doctor office
  • ear doctor
  • find a doctor
  • online doctor
  • my eye doctor
  • primary doctor
health services COVID-19 data

Restaurant Delivery up +3% week-over-week, +4% over last month, +40% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • delivery near me
  • food near me
  • pizza delivery
  • best food delivery
  • food delivery services
  • free food delivery
  • food delivery app
  • food delivery near me now
  • chinese food
  • food delivery near me open now
  • food delivery open now
  • how much to tip food delivery
  • pizza places near me
  • asian food delivery near me
  • free food delivery near me
restaurant delivery COVID-19 data

Pet – Services up +2% week-over-week, +4% over last month, 27% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • craigslist pets
  • pet insurance
  • pet food
  • pet grooming
  • pet friendly hotels
  • pet adoption
  • pet stores near me
  • pets for sale
  • adopt a pet
  • pets near me
  • pet rescue
  • pet shop
  • pet finder
  • pet hospital
  • pet vet
  • pet hotel
pet services COVID-19 data

Automotive – Parts & Repair up +1% week-over-week, +1% over last month, +24% against pre-COVID average.

The growth was driven by these top-trending searches/keywords: 

  • auto parts
  • rims
  • engine
  • garmin
  • turbo
  • gps
  • tire shop
  • tires near me
  • auto parts near me
  • brakes
  • pioneer
automotive COVID-19 data

Be sure to follow Botify on Twitter and LinkedIn to stay up-to-date with our data, or bookmark Botify.com/Trends (refreshed biweekly).

 

 

Related posts

Get more articles like this in your inbox monthly!