Hello Botify community!
On the menu for this week on the Christmas blog, ¬†some information on the composition of pages!¬†
Remembering we saw in the previous weeks that Google has difficulty accessing all pages of a website, we have not yet taken a close look at the way in which it analyses these pages.
We are therefore going to concentrate today on an element well known by SEOs: HTML tags. It’s no secret that well informed tags are not necessarily sufficient for securing a good ranking, but they do allow for the structuring of pages, and Google shows attractive snippets for Internet users (therefore increasing the rate of clicks in the results page).¬†
A problem: for one reason or another, tags are not always correctly filled. It is often difficult to have an overall vision of the completion rate of tags on the site and even less on the rate of duplication.
The Botify crawler gives you the completion rate of tags
The calculation of the HTML tags rate of completion is one of many SEO functions for which the Botify crawler has been set. You therefore discover, dimension by dimension, the real completion rate of your tags.
We return again to the website presented in previous posts and with a histogram that presents the completion rate of html tags by dimension and by the type of tag (Title, H1, Meta Description):¬†
This graphic highlights that none of the categories so far presented have been filled in 100% under the three formats observed (Title, H1, Meta Description). The category ‚ÄòTop Product’ is the category which has the highest rate of completion. The tags for the navigation pages have never been filled in.¬†
100% completion rate of HTML tags should not, however, be the sole objective, since it’s necessary to ensure ¬†that each page of the category remains unique.¬†
The Botify crawler allows for calculation of the rate of HTML tag duplication
This second graph illustrates the rate of duplicated tags by dimension. The calculation was made here in the same category (but calculation from all pages of the site are also available on the Botify interface).
Having 100% duplicate tags, that is to say 100% of informed HTML tags in the category that are identical… does not help Google to make your content more attractive. The objective is very much to obtain a rate of duplication that lies at 0%.
It is interesting to see the performance of the Top Product category and to combine the two graphics. It seems that one effort in particular has been made in this category since it’s one that has the highest completion rate and the lowest rate of duplication. It therefore seems to be the category of the site that has the most optimised HTML tags.
In terms of traffic and SEO ranking, these efforts have, unfortunately, been ineffective on a significant number of pages since we have shown in the previous post ¬†that a minority of the pages in the category were crawled by Google… That is to say that the optimisations were made to pages unknown by Google…
In conclusion, analysis of data thanks to the Botify crawler present several advantages:
-information is reliable and directly available on the interface,
– you don’t waste any more time compiling information and you can concentrate on your plan of action and recommendations,
– you can prioritise your optimisations by combining different analysis and focus on projects that will really work effectively for your ranking.
The information presented today was issued uniquely from the passage of the Botify crawler and we will encounter others in the coming posts: performance, organisation of linking etc…
Thanks in advance for your comments!