A website migration is a hefty project, especially when you’re switching over your framework or CMS. Follow our checklist to prevent avoidable mistakes in SEO, UX, and more.
Some migration mistakes everybody knows about. But they still happen from time to time: who hasn't heard a story with mishaps disallowing or allowing access to search engines robots? Second most frequent, are problems related to redirections. Then there are other caveats, such as preserving sitelinks in Google results. Worth a check, right?
Companeo brings service suppliers and their SMB potential clients together, through online quotes. Arnaud Valéry, Product Director, explains how Botify Log Analyzer was instrumental in the organic traffic growth the website experienced over the past few months.
Ridesharing website Blablacar (in France, covoiturage.fr), created in 2006, is now present in a dozen european countries - all monitored through Botify Log Analyzer. Jérôme Moussay, SEO manager, explains how the Botify tool is used in the company.
Charlotte Barre, SEO project manager at Express-Roularta Group (GER), a French publishing company, explains how she uses the Botify Logs Analyzer.
She touches on the following topics:
site updates and migration management; decision support; data for specific projects; the Logs Analyzer on a daily basis.
Anyone who has managed a website migration knows what a great source of stress it can be. If not properly anticipated, a migration can put existing traffic at great risk. Not only organic traffic, but traffic from all sources!
For a pain-free, successful migration, don’t leave anything to chance.
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