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<img width="1772" height="927" src="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg 1772w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1040x544.jpg 1040w" sizes="(max-width: 1772px) 100vw, 1772px" />

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Dec 5, 2023 - 6 mins

Split Testing SEO avec Botify : Est-ce la fin du “ça dépend” ?

Botify News, Events, & Trends En Français

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Nov 29, 2023 - 4 mins

Being Found in an Era of Search Disruption

Botify News, Events, & Trends Uncategorized

<img width="1772" height="927" src="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg 1772w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1040x544.jpg 1040w" sizes="(max-width: 1772px) 100vw, 1772px" />

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Nov 29, 2023 - 5 mins

Botify’s SEO Split Testing: Is this the end of “it depends” for SEO?

Botify News, Events, & Trends

Red staircase and background, purple side

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Oct 5, 2023 - 5 mins

Automatiser le SEO pour rivaliser dans un marché ultra-concurrentiel, le cas SPORT 2000

En Français

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

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Oct 3, 2023 - 3 mins

Botify annonce un nouveau modèle de mesure pour calculer de manière fiable le ROI du référencement naturel (SEO) des marques

Botify News, Events, & Trends En Français Enterprise SEO Executives Increasing ROI Reporting & KPIs

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

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Oct 3, 2023 - 2 mins

Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend

Botify News, Events, & Trends Enterprise SEO Executives Increasing ROI Reporting & KPIs

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Aug 28, 2023 - 2 mins

Balancing Intent vs. Attention: Navigating the AI-powered Evolution of Organic Search

AI & Machine Learning

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Aug 16, 2023 - 7 mins

Driving Revenue at Scale Through Enterprise SEO

E-Commerce SEO

Escaliers en 4D, compétition

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Aug 4, 2023 - 4 mins

Analyse concurrentielle SEO : outils et techniques

En Français

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

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Aug 4, 2023 - 5 mins

Performance marketing : peut-on mesurer la valeur du référencement naturel ?

En Français

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

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Jul 19, 2023 - 4 mins

Optimizing the Performance Marketing Mix: Can we measure the value of organic search?

Evangelizing SEO Increasing ROI

Comment utiliser les personas pour optimiser son SEO

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Jul 10, 2023 - 8 mins

Comment bien définir ses personas pour établir une stratégie SEO gagnante ?

En Français

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