Botify Blog

Generative AI and Large Language Models (LLMs) continue to disrupt the search landscape. As both established players and new entrants promise consumers greater personalization, convenience and dynamic engagement, the appetite for innovation is palpable. Organic search, a cornerstone of the internet, is experiencing a revival driven by this demand. But underlying the changing experience remains…

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Scaling Organic revenue When it comes to organic search optimization, the largest websites face some unique challenges, but also unique opportunities. With URLs topping 100s of thousands or even many millions for some of the largest websites, whether size commands advantage or creates headaches depends on the organic strategies and technology deployed.  While for smaller…

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