Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend
Early-stage client testing and input validate a new measurement standard for reliably calculating the return on investment for SEO. NEW YORK — October 3, 2023 — Botify, a leading performance marketing platform for organic search, announces an exciting advancement in calculating returns associated with organic search, known as Return on Organic Search Spend (ROSS). The…