Google Analytics Import Is Live! Ready to Map SEO Indicators to Traffic Performance?

20th June 2014Annabelle

Getting detailed, incisive SEO analysis data about your website in invaluable. That helps decide and priorize your SEO optimizations, and helps get people around you on board.

But wouldn’t it be even easier, if you could directly map SEO indicators to actual trafic performance? And thus prove A causes B ?

Well, don’t look further. The Botify report does it. As of this morning.

https://d121xa69ioyktv.cloudfront.net/storyteller/postimage/20140618_094153_wGGA-visits-menu.PNG” alt=”Botify report visits menu beta” />

The only requirement is to use Google Analytics for your website’s web analytics, as this is where we import traffic data from.

Your Botify report now can :

• Show pages that received organic visits over a 30-day period before the crawl, and pages that didn’t,
• Show pages that received social visits over a 30-day period before the crawl, and pages that didn’t,
• Cross this data with any SEO indicator.

Let’s take a peak at what’s been added to the report.

New in the report: mapping between Google Analytics data and Botify crawl data

In the new ‚Äòvisits’ tab, the Botify crawl report shows all organic visits (all that are provided by Google Analytics), social visits (all those provided by GA as well), and allows to zoom in on the most popular traffic sources: Google, Bing and Yahoo for search engines; Twitter and Facebook for social networks.

And more importantly, the report maps this data to SEO indicators from the website’s crawl analysis to make most sense of all available information.

Let’s look at an example of the visits section for all search engines. Like any other report page, it starts with a few key figures:

Introducing the notion of active page

An active page is a page which generated at least one visit in a month from the selected source (any search engine, in this example). More precisely, over the 30-day period ending the day before the day the crawl was completed.

Active vs inactive is a simple page performance indicator that we map to the website structure:

Of course, as always in the Botify report, you can click anywhere on the graph to get actual data (the list of active pages at depth 3 for instance).

The report also provides a detailed comparison table between pages with visits and pages without, through :

• Count of pages returning a 2xx http code (OK)
• Average page download delay
• Average depth (minimum number of clic to reach the page from the start url – usually the home page)
• % of unique html content tags (title, H1, meta description) vs duplicate tags or tags not set
• Internal linking stats

And as in any other section fo the report, there are useful extracts of urls, in this case:

• Most visited urls
• Inactive urls
• Active urls with duplicate html tags or tags not set (meaning they are on the right track but could do better!)
• Top unknown urls (they generated organic or social visits, but were not found during the Botify crawl)
• Urls with high bounce rate

For instance, if you click on ‚ÄòActive urls with bad tag’, you will get the following details:

Another example: if you click on ‚ÄòMost visited urls’, you will get the following data imported from Google Analytics :

Easy: a one-step, one-time configuration for all your reports

Connecting your Google Analytics Account to Botify should be a no-brainer. It’s very easy to setup:
All you have to do is select a Google account that has access rights to the website’s Google Analytics reports.

In the crawl setup page, click on ‚ÄòImport a google analytics account’, and you’ll be directed to Google to select an account:

Just click, confirm, and you’ll get right back to Botify, where you will be able to choose your website from a dropdown list populated with all those available in the Google Analytics account.

The Google Analytics account will also be added to your site details, and to your user profile as shown below:

And when you create a project for a new website, you will be able to select the corresponding Google Analytics account (provided it’s under the same Google account, otherwise simply add a new one in your profile).