We had a great turn-out at Thursday’s meet-up: The Specifics of SEO for E-Commerce!
Retail sites have their own set of challenges when it comes to SEO, from high volumes of pages thanks to product catalogs to structuring highly complex sites to, of course, conversion.
Our great speakers had plenty of information to share with the room and answered a lot of important questions about the things that matter most to e-commerce-industry SEOs.
Did you miss out on our latest meetup? There’s no reason you have to miss out on all of the valuable information we shared!
We know it’s not always easy to make it to every event, so here are the highlights of our latest Botify Meetup!
To keep us organized, moderator Alpha Keita took the reins asking our speakers the tough questions about each aspect of e-commerce SEO. First up? Dealing with product pages.
Non slmt ne pas indexer ts les critères mais ne pas indexer ttes les valeurs. Favoriser par ex les tailles les plus courantes #botifymeetup— Sebastien Monnier (@smonnier) November 3, 2016
Don’t just index all the criteria
Ne pas supprimer les pages marronnier (Noël, fête des mères ) d'1 an sur l'autre. Gardez les URL #botifymeetup— Sebastien Monnier (@smonnier) November 3, 2016
Don’t delete seasonal pages (Christmas, Mother’s Day) from one year to the next
Optimizing the structure of an e-commerce site is half the battle in SEO, but it’s not always straightforward.
Pay attention to facets, always define an order for URL creation to avoid duplicates if not canonical [tag] management
Having the best technical structure without the right terms does no good
Ultimately, on an e-commerce site, the end goal is to increase sales and revenue by converting the visitors that have been driven to your site.
Some increases in crawl might be a symptom of an upcoming negative adjustment by Google
Great meetup about e-commerce