From Search to Transaction: How to Master the Customer Experience
When it comes to purchases, two things are critical: driving visitors to your website and ensuring a positive experience once they’re there. In this joint webinar with the search engine optimization experts at Botify and the customer experience optimization experts at AB Tasty, you’ll learn how to create the most relevant, optimized journey from discovery through to transaction.
In this presentation, we’ll cover:
- What a holistic customer experience looks like, from search to transaction.
- How SEO and on-site experience teams’ work influences each other, potential pitfalls to watch out for, and how to leverage each other for a better ROI.
- Actionable tips that’ll help you not only earn more organic search traffic, but convert it too.
[Bonus!] New data revealing how consumers’ digital behavior changes around peak shopping seasons like Black Friday, and how SEOs and on-site experience teams should respond.