The E-Commerce SEO Playbook

E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional.

The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories you want to be indexed are surfaced to the search bot, while simultaneously keeping an eye on mobile usability and page speed.

Like all SEO work, the key is having visibility into potential issues, knowing which audits to watch, what actions to prioritize, and which growth ideas are “nice to have” instead of “must have.” This white paper reviews most of the common challenges faced by e-commerce SEOs, and offers solutions and prioritizations among them.