About the White Paper

It might seem like a lifetime ago, but it was in 2016 that Google first announced their plans for mobile-first indexing (MFI). Google spent years transitioning the web to MFI until they announced in early 2020 that they’d be switching to mobile-first indexing for all websites starting September 2020.

Botify closely monitored this transition so that we could find out what sites Google transitioned first and which sites were helped or hurt by the transition.

To do that, we evaluated:

• Billions of Googlebot crawls
• Millions of URLs
• Hundreds of unique domains in a variety of industries

Interested in the results? You can read them by downloading our white paper!