About the White Paper

How does consumer behavior change around peak shopping seasons like Black Friday, and how should brands respond? That’s what we wanted to find out, so we analyzed more than 200 enterprise websites in the retail and publishing industries.

We looked at:

• 45,718,789 keywords
• 1,085,301,665 visits
• 361,375,142 crawled URLs (97 million of which were active/ receiving organic search traffic).

What we found can help any brand better prepare for and make the most of these surges in demand.