About the White Paper

There’s no shortage of resources on search engine optimization (SEO) on the internet today. Even though SEO resources are ubiquitous, the strategy still hasn’t caught on with many executives — maybe you’re one of them!

The reason SEO is still anathema (at worst) and neglected (at best) by many executives is that very little of the available information truly gets to the heart of SEO. We’re here to fix that. Welcome to The Executive’s Guide to SEO.