Protecting Product Page Visibility for Bukalapak (Indonesian eCommerce Leader)

About the Case Study

Bukalapak is one of the largest eCommerce players in South-East Asia with over 100 million users, 7 million partners listed on its marketplace, and over 40 million active URLs. When they saw a sharp decline in product description pages getting indexed by Google, they needed a scalable solution to audit millions of pages, identify problem areas and reduce the negative impact on organic search traffic.