What is Crawl2Convert

SEO and organic search in general is at a crossroads. While its broad value is undeniable, it still suffers from a long legacy of questionable tactics, opaque “rules”, and complicated metrics that don’t connect directly to business value. That means that despite its incredible reach and unmatched cost-efficiency, organic search often fails to live up to its potential as a true performance marketing channel. In a post-COVID world that’s both increasingly online and increasingly cost-constrained, that failure is no longer an option.

Crawl2Convert will explore what’s next for organic search and customer acquisition, and highlight the role that today’s SEO experts have to play in moving it forward. For some, the work will require them to improve and streamline typical SEO operations, from analysis, to prioritization, to implementation. Others will need to become more effective advocates for the channel and learn to demonstrate the real-world revenue impact of investments in search to leaders and executives with little technical expertise. Either way, things are about to change in the world of SEO, and C2C will explore the potential (and challenges) that come with that environment.