L’IA générative et les LLM (Large Language Models) ont fait leur entrée dans le domaine du Search, et Google a répondu présent en lançant la Search Generative Experience (SGE), une expérimentation visant à transformer la recherche sur son moteur. La SGE vise à introduire une expérience plus conversationnelle et personnalisée que la recherche traditionnelle. Elle…
Generative AI and LLMs are making their way into search, and Google has answered the AI call with the experimental Search Generative Experience (SGE). It’s a more conversational, personalized experience than traditional search. It speaks to the changing behaviors of consumers who are becoming accustomed to in-depth dialogues with search engines. It also means SEOs…
Organic search is the foundation for driving website traffic. While it can be tempting to take it for granted, optimizing it can have a serious result on your revenue and improve the performance of your other channels. Search engine optimization (SEO) is a funnel and doesn’t have to be complicated. Understanding it and focusing on…
Retour sur la Paris Retail Week qui s’est tenue du 19 au 21 septembre et le témoignage de Jérôme Joire, Responsable e-commerce de Sport 2000, qui est venu nous raconter comment le groupe a relevé le défi d’installer sa présence en ligne face à des concurrents déjà très établis dans le Search comme Décathlon, Intersport,…
Search is at the forefront of how today’s consumers discover, research, and decide what and when to buy online. In 2022, U.S. e-commerce sales will cross the $1 trillion mark — and the global e-commerce market is expected to reach $6.3 trillion in 2023. To continue growing in an increasingly crowded online space, e-commerce businesses…
We are excited to share the winners of our 2023 Botify Values Awards.These Botifiers have greatly exemplified one or more of our Core Values throughout their time with Botify in 2022. They were chosen from a long list of well-deserving employees across all our global offices and departments. We interviewed them to get to know…
Capturing audience attention during times of economic uncertainty is even more challenging, as consumer behavior, preferences, and research often evolve more quickly and unpredictably. But brands can drive sustainable profitability in any type of financial climate by playing the long game. Serving the most relevant content the moment consumers are searching plays a big part…
Botify launches on Google Cloud Marketplace, strengthening its relationship with Google and streamlining access to its suite of organic search solutions
Indexing the internet is resource-intensive work. With more than half a million new websites being created globally every day, search engines are in constant pursuit of more efficient crawling and indexing methods. (That’s how the sitemap was born almost 20 years ago.) With so much content to crawl, it can take days or even weeks…
Revised February 2023 With a constantly evolving digital landscape, capturing audience attention is more complex than ever before. Amidst the current macroeconomic climate and rising costs of paid media, finding a way to capture and keep that attention requires more creative and cost-effective marketing strategies. As part of those strategies, Gartner’s latest Fundamental SEO report…
To call 2021 an improvement over 2020 would be a gross understatement. Where offices once sat dark and deserted to combat COVID, today they buzz with more flexibility and optimistic plans for the future. It feels good to be back. But the pandemic didn’t just offer up new perspectives deepening our appreciation for in-person collaboration…