September 2026 Release Highlights

AI search is changing how your customers find you and how your team works. September's releases bring Botify into the AI tools your team already uses, give you more control over how you measure your brand in AI search, and make it faster to act on what you learn.

Here's what's new in Botify this September.

Botify MCP: Your Botify Data, Everywhere Your Team Works

Search work is moving beyond the dashboard. The latest Botify MCP update brings your Botify data into Claude, ChatGPT, and the other AI tools your team already uses. Ask questions in plain language and get answers grounded in your site’s data. Measure performance, investigate what’s driving it, and send draft optimizations to Botify—all in one conversation.

• Work where your teams already work: Your whole team can use Botify in Claude, ChatGPT, and other AI tools, without exporting data or switching platforms.
• Six+ data sources, one connected view: The data behind your search and AI performance, all tied to your website.
• Secure and ready for your whole organization: Personal sign-in, per-person permissions, and one connection for every project.

Learn more about Botify MCP here.

AI Visibility: Measure Your Brand the Way Your Business Competes

This month's updates give you more control over how your brand and competitors are defined, and more flexibility in how you track performance over time.

• Track and report on your brands the way your business is organized with brand consolidation: Merge name variants, add aliases, and roll sub-brands up to their parent or track them on their own.
• Benchmark against the competitors that matter to each team with competitor groups: Create named groups for each business unit, category, or region, each with its own Share of Voice.
• See what moved your visibility within days with daily refresh: Set daily refresh per project to keep up with product launches, new articles, and frequent content updates.
• Report on the periods your business runs on with custom date ranges: Pick any start and end date, compare against the previous period or year over year where you have a year of tracking, and look back up to 12 months.

Learn more about brand consolidation, competitor groups, daily refresh, and custom date ranges.

PageWorkers: Build Optimizations Faster with Visual Editor and Help AI Understand Your Pages

This month's PageWorkers updates make it faster to turn ideas into site optimizations, without technical or coding knowledge.

• Turn ideas into optimizations faster with the Visual Editor: Click the element you want to change and review the update on the page before pushing it live.
• Help search engines and AI platforms understand your pages with Structured Data: Add or edit structured data for product details, FAQs, reviews, and more directly in PageWorkers, without relying on engineering.

Learn more about the Visual Editor and structured data in PageWorkers.

AgenticCatalog: Identify Gaps in Your Feed, See What’s Powering Enrichment, and Report on Impact

AI shopping experiences can only recommend the products they understand. This month's updates help you find gaps in your feed, quickly see what's been enriched and how, and measure the impact of your feeds.

• See what's costing you mentions with Feed Audit: Compare your feed against Google's requirements to surface gaps and technical issues and prioritize what to enrich.
• See how your feed is enriched at a glance: See what gaps were filled and what was improved, and whether generative AI was used or crawl data alone.
• Report on the traffic your feeds drive with the Insights Dashboard: See traffic from your feeds, track trends over time, and understand the impact of enrichment through split testing.

Learn more about AgenticCatalog here.

Coming Soon: Botify's Interface Is Getting an Update, Starting With SiteCrawler

We're updating Botify's interface, one area at a time, starting with SiteCrawler. It's moving to Botify's latest design system, built for accessibility and long-term reliability. SiteCrawler will work the way it does today, with the same data and reports you rely on and a few visual updates. As each update rolls out, you'll see an in-app notification that explains what's changed.

Want to see these releases in action? Schedule a demo today.