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Botify Empowers Brands to Move at the Speed of AI with 6 New Updates

8
 min read
June 18, 2025
Adrien Menard
Co-founder & CEO

Search is evolving in real time. With traditional search engines like Google leveraging features like AI mode and answer engines like ChatGPT, Perplexity, and Claude gaining popularity, the ways that consumers, bots, and now agents discover brands are changing. In order to win in Generative Engine Optimization (GEO) or AI Optimization (AIO), your organization must adapt accordingly. 

But we know that adapting can be a challenge. Marketing teams are being asked to do more with less and show big results quicker, while the benchmarks for success keep shifting. 

Traditional approaches to growing brand visibility are no longer enough. Now is the time to shift the way your teams operate, and begin integrating automation and agentic workflows to increase productivity, velocity, and discoverability across all search platforms. Because if you aren’t, your competitors certainly will. 

That’s where we come in. At Botify, we’ve strived to remove the barriers that prevent companies like yours from being found online. Most platforms stop at insights. Most agencies stop at strategy. Botify delivers both, and executes on them.

To that end, we’re excited to announce our latest release, which brings powerful new agentic innovations to our platform — plus an expanded offering of services and partnerships — in order to help enterprise and mid-sized brands start their AI optimization (AIO) journey and be found in AI-powered search.

Meet the moment: leverage agents and automation

Historically, companies with large websites have relied on small, in-house search teams and an expensive patchwork of tools to manage brand visibility online. These practitioners face the immense hurdles of sifting through large, complex datasets to glean insights, then dealing with engineering backlogs that take weeks to months before optimizations can be hard coded. 

These delays are detrimental to visibility in the emerging world of generative engine optimization (GEO), because AI search rewards agility: Those who adapt quickly have a better chance of being found by consumers sooner.

To improve agility, teams need to embrace automation. Our latest updates aim to make that adjustment easier, allowing teams to boost their productivity and close the gap between insight and action by empowering brands to: 

  • Automate multi-agent workflows across teams and tools 
  • Surface answers to complex data questions in real time
  • Deploy fixes instantly 
  • Scale efforts without adding headcount 

Introducing the next phase of our agentic offering 

These six updates connect your already powerful Botify data with more agents, creating an optimization flywheel for resource-constrained teams by supporting cross-functional workflows and collaboration, ultimately driving greater productivity and velocity from analysis to implementation.

1. Enhancements to Botify Assist

Building on our agentic offering launched in February, our new conversational agents will help you quickly understand and optimize your company’s search performance at scale.

Botify Assist is your AI copilot, using multiple agents to navigate complex website data and turn insights into clear, actionable recommendations. Converse with your AI assistant using natural language, get instant recommendations, and watch it take action on your behalf — fast — without needing engineering support. What once took weeks can now happen in minutes. 

This speed and scalability will transform how your team works, encouraging strategies that combine both humans and AI agents working together to keep pace with evolving search capabilities. 

With the agentic workflow of Botify Assist, you can act immediately to:

  • Identify and fix indexation gaps and URL issues at scale, in order to be found by traditional and AI bots faster.
  • Conduct competitor analysis to uncover opportunities and increase market share.
  • Automate and scale keyword research to react quickly to search trends and consistently produce content that resonates with your target audience.
  • Prioritize technical optimizations, deploying without delay to maximize and speed up impact and ROI.
  • Generate content briefs and calendars to help your team plan and create content that answers your customers’ questions before they ask them.

“Botify Assist helped us bridge the gap between our internal SEO metrics and broader market data volumes, enabling us to create content that’s far more relevant and impactful than what we could achieve with standard AI tools,” says Anne-Solenne Ogée, Digital and Omnichannel Project Manager at L'Atelier d'Amaya. “By combining performance insights with intelligent automation, we’re not just saving time — we’re building smarter content strategies, faster.”


2. New MCP server integration

You can now harness the power of your Botify data in combination with other data sources across your business through our new integration with Model Context Protocol (MCP) servers. This integration, now in early access, allows you to streamline multi-step processes and answer complex questions using insights from multiple platforms,  maximizing the impact of your optimizations.

Pulling your own agents into Botify Assist enriches its answers with context from the rest of your tech stack, creating a custom experience rooted in the agentic processes your business has already built and deemed valuable. 

Conversely, you can also plug your Botify data into other tools and processes, which will let you break silos between teams and continue your conversations — and your work — wherever you prefer.


3. A new partnership with Amazon Web Services (AWS)

Botify has joined the AWS ISV Accelerate (ISVA) Program to bring its leading AI technology to Fortune 100 companies and help them get discovered in AI Search.

"Botify offers both an experienced point of view and AI technology to better arm the inputs of AI search and help brands prepare to win in the next phase of AI-driven search."

Vince Koh, Global Head of AWS Digital Commerce

Botify customers can now use their software purchases toward fulfilling their AWS commitments.

4. New, tiered offerings for growth-focused companies: Botify Growth & Botify Accelerate

We’re tackling one of the biggest hurdles for growth-focused companies — limited resources to spend on search — with two impactful new services. Now, your team can gain access to our enterprise-grade solutions for site growth, plus support from seasoned consultants who have more than a decade of experience in search: 

  • Botify Growth is built for mid-sized companies with in-house SEO practitioners. It offers self-serve access to our AI-powered platform, paired with guidance from Botify Services. With automation solutions across diagnostics, indexing, content enrichment, testing, and deployment, search teams can autonomously execute optimizations at scale — moving faster, staying agile, and growing visibility across both traditional and AI-powered search.
  • Botify Accelerate is a fully managed search solution led by our Botify Consulting team, built for mid-sized companies that prefer a hands-off approach or need additional support. 

Whether supplementing your existing team or acting as your dedicated search partner, we take full ownership of strategy, execution, and reporting. Powered by our AI-driven automation platform, we proactively resolve issues, implement optimizations, and deliver tangible business outcomes.

5. SmartLink for growth-focused companies

SmartLink, part of the Botify Activation suite, enables customers to drive discoverability and visibility through intelligent internal linking. Now available for growth-focused companies, SmartLink uses machine learning to automate the internal link optimization process to improve visibility of your high-priority pages. 

Internal links not only help consumers to navigate a website; they also help bots understand it, and in turn, can help drive stronger search performance. SmartLink determines the ideal link structure for a website to ensure its vital product and category pages are well-connected and easily found by consumers, bots, and agents.

6. Expanding global reach and brand visibility with Push to Qwant

As we help brands to expand their global reach, we’re thrilled to be partnering with Qwant, the largest French-based search engine, with our new Push to Qwant feature in SmartIndex.

Push to Qwant enables brands to push website pages and updates directly into Qwant’s search index, bypassing the time it would take for a bot to find and index your data. This guarantees freshness for your brand’s presence in Qwant search results.

"We strongly believe that by enabling websites to directly submit their content for indexing, the entire ecosystem benefits: reduced crawling, lower server costs, a lower digital footprint, and greater transparency, efficiency and sustainability,” says Olivier Abecassis, CEO of Qwant. “Qwant is delighted with this innovative partnership with Botify, whose tools have demonstrated their effectiveness and are trusted by many clients, publishers, and e-commerce companies worldwide.”

Operate like a disruptor, win like a leader  

At Botify, we’re committed to helping your company be found everywhere consumers, bots and agents are searching. With these innovations, we are accelerating the shift from human-only optimization to agentic workflows, laying the foundation for tomorrow’s hybrid teams of humans and AI agents working in tandem to increase productivity, agility, and velocity.

Whether you’re managing a sprawling enterprise website or in a high-growth phase, Botify gives you the speed, automation, and insight to operate like a disruptor and win like a leader. 

Are you ready to join the AI search revolution? Now is the time to futureproof your company's visibility. Reach out to your account manager or book a demo to see our automation and agentic workflows in action.

Want to learn more? Connect with our team for a Botify demo!
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