Internal Links

Internal Pagerank

What's the Internal Pagerank and why is it important?

Where can I see Internal Pagerank information in the report?

Is the Internal Pagerank related to the number of incoming links?

What does a difference of 1 point in the Internal Pagerank score mean?

What's the difference between Internal Pagerank, Internal Pagerank Position and Raw Internal Pagerank?

Internal Links

What are Inlinks and Outlinks?

Links found on the website are considered from the point of view of pages:

- Inlinks are incoming links, or links pointing to the page from other pages;
- Outlinks are outgoing links, or links found in the page.

In the example below, page A has 3 Inlinks (from pages B, C and E) and 4 Outlinks (to pages D, E, F and G).

What are Follow/Nofollow Inlinks or Outlinks?

Follow links are links that search engine robots are allowed to follow on your website, to discover other pages and compute pagerank flow. Nofollow links can be disallowed or in the website's robots.txt file or in the source page (in the link itself via a rel=nofollow link attribute, or in the page's <head> section, via a nofollow meta tag which disallows robots to follow any link in the page).

Why should I look at the number of Inlinks and Outlinks?

The number of Follow Inlinks is an indication of link juice flowing to a page, while the number of Follow Outlinks is an indication of link juice flowing out of the page (to other pages on your website, through Internal Follow Outlinks, ot to external websites, through External Follow Outlinks).

How should I read the Inlinks percentile graph?

The Inlinks percentile graph shown in the Inlinks section indicates how the overall volume of internal links found on your website (between two pages on your website) is distributed among all pages, from the perspective of pages which receive the links.

As this is a percentile graph, each dot on the line represents 1% of all analyzed pages. The value is the average number of follow incoming links for these pages.

In the example below, 19% of pages on the website receive a single incoming link, on average (some can receive none, if they can only be found via a redirect):

26% of all analyzed pages (the 56th to 81th percentiles) receive an average of 5 follow incoming links:

And 1% of analyzed pages (top percentile), receive an average of 11,524.

If you want to see pages which receive the highest amount of follow incoming links, click to get all URLs in the top percentile:

Then, you will see how many follow links the top pages receive - this is usually much higher than the average for the top percentile.

What does the Inlinks percentile graph ideally look like?

Ideally, we are looking for the following:

- Only a very small proportion of pages receive very few links - it's very unlikely that these pages will generate organic traffic, as the website structure indicates they are not important at all.
- The progression is relatively smooth, whether the shape is quite linear or includes some steps.
- The right part is not too steep, and not too high compared to the rest. Keep in mind that the graph's scale is logarithmic, so if the last portion of the line is almost vertical and quite long, it means that a very small proportion of pages receive many, many more links than the rest.

Although it's normal for some pages to receive more links than others (top navigation pages receive more because of the website structure, and that's partly how search engines recognize them), the distribution is clearly not ideal when the difference between top linked pages and the rest reaches many orders of magnitude.

The example below is far from being ideal. More than two thirds of all analyzed pages receive no more than 3 follow incoming links, while 1% receive an average of 30,000 each:

In this other example, the distribution of follow incoming links is better.

Internal Pagerank

What's the Internal Pagerank and why is it important?

The Internal Pagerank is the Pagerank computed considering only pages in your analysis scope (pages crawled by Botify), as opposed to the standard pagerank used by search engines which takes into account the entire web - or the part of the web they have visibility over. In other words, the Internal Pagerank indicates how your website's Pagerank is distributed within your website. It shows where your website's link juice flows to: regardless of how much Pagerank your website receives from other websites, you can find out where Pagerank is concentrated on your website, and check if pages your website structure present as important through your internal linking structure (reflected by the Internal Pagerank) are indeed your important pages.

Where can I see Internal Pagerank information in the report?

You can see the distribution of Internal Pagerank by depth in the Distribution section of the report:

Internal Pagerank is also of course available in the URL Explorer, through the following fields:

- Internal Pagerank
- Internal Pagerank Position
- Raw Internal Pagerank

Here are all 3 fields displayed:

What does a difference of 1 point in the Internal Pagerank score mean?

If a page has an Internal Page rank which is 1 point higher than another page (9 vs 8 or 6 vs 5 for instance), it means it has roughly 10 times more Internal Pagrank than this other page.

What's the difference between Internal Pagerank, Internal Pagerank Position and Raw Internal Pagerank?

**Internal Pagerank**: A score between 0 and 10, with one decimal. As it is not dependant on the number of pages in the analysis, it can be used to compare pages between different websites.**Internal Pagerank Position**: Ranking among all analyzed URLs, based on the Raw Internal Pagerank (more specifially, on the Raw Internal Pagerank, as pages with the same Internal Pagerank - which is a range - will probably have a different Raw Internal Pagerank, which is more precise).**Raw Internal Pagerank**: The individual Pagerank value used by Botify to calculate the Internal Pagerank and the internal Pagerank Position (which are more human-readable metrics). It is the percentage of Internal Pagerank received by a page: the total of Raw Internal Pagerank values for all pages in the analysis is 1. This means that Raw Internal Pagerank can be summed up for a subset of pages to indicate how much Internal Pagerank a website section receives (while an Internal Pagerank average or Internal Pagerank Position average would not be meaningful).

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