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Botify News, Events, & Trends

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AI & Machine Learning

How Brands Can Prepare for SGE

Putting out fires without compromising your roadmap

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The New Botify Intelligence & Activation: Act Faster On SEO

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Botify Partners With Bing: Promote Indexing of Your Site’s Critical Pages in Real Time

The Beginner’s Guide To Botify

Technical SEO for Everyone: Breaking it Down for All Marketers

<img width="1200" height="628" src="https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223.jpg 1200w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-1040x544.jpg 1040w" sizes="(max-width: 1200px) 100vw, 1200px" />

L’impact de la Search Generative Experience sur les stratégies de référencement

<img width="1200" height="628" src="https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223.jpg 1200w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/12/SGE-TL-Blog-Header_121223-1040x544.jpg 1040w" sizes="(max-width: 1200px) 100vw, 1200px" />

AI & Machine Learning

How Search Generative Experience Impacts Organic Search Strategies

<img width="1200" height="628" src="https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223.jpg 1200w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-1040x544.jpg 1040w" sizes="(max-width: 1200px) 100vw, 1200px" />

GenAI & SGE: Comprendre et appréhender le référencement naturel de demain

<img width="1200" height="628" src="https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223.jpg 1200w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/12/GenAi-and-SGE_Blog-Post-Header_071223-1040x544.jpg 1040w" sizes="(max-width: 1200px) 100vw, 1200px" />

AI & Machine Learning

GenAI & SGE FAQ: Navigating the Future of Organic Search

<img width="1772" height="927" src="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg 1772w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1040x544.jpg 1040w" sizes="(max-width: 1772px) 100vw, 1772px" />

Botify News, Events, & Trends

Split Testing SEO avec Botify : Est-ce la fin du “ça dépend” ?

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Botify News, Events, & Trends

Being Found in an Era of Search Disruption

<img width="1772" height="927" src="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1.jpg 1772w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/11/shutterstock_2340717267-1-1040x544.jpg 1040w" sizes="(max-width: 1772px) 100vw, 1772px" />

Botify News, Events, & Trends

Botify’s SEO Split Testing: Is this the end of “it depends” for SEO?

Red staircase and background, purple side

Automatiser le SEO pour rivaliser dans un marché ultra-concurrentiel, le cas SPORT 2000

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

Botify News, Events, & Trends

Botify annonce un nouveau modèle de mesure pour calculer de manière fiable le ROI du référencement naturel (SEO) des marques

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/09/ROSS-2-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

Botify News, Events, & Trends

Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend

AI & Machine Learning

Balancing Intent vs. Attention: Navigating the AI-powered Evolution of Organic Search

Driving Revenue at Scale Through Enterprise SEO

Escaliers en 4D, compétition

Analyse concurrentielle SEO : outils et techniques

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

Performance marketing : peut-on mesurer la valeur du référencement naturel ?

<img width="2560" height="1340" src="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-scaled.jpg 2560w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-300x157.jpg 300w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1024x536.jpg 1024w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-768x402.jpg 768w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1536x804.jpg 1536w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-2048x1072.jpg 2048w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-600x314.jpg 600w, https://www.botify.com/wp-content/uploads/2023/07/ROSS-1-1040x544.jpg 1040w" sizes="(max-width: 2560px) 100vw, 2560px" />

Optimizing the Performance Marketing Mix: Can we measure the value of organic search?

Comment utiliser les personas pour optimiser son SEO

Comment bien définir ses personas pour établir une stratégie SEO gagnante ?

Botify Advantage : maximisez votre potentiel avec nos services de consulting

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