Optimize Websites for Mobile Crawl

Optimizing for Both Mobile & Desktop Bots

With one site intended to target all device traffic, how do you optimize for both mobile and desktop crawl to generate SEO visits?

Understanding Mobile Traffic

Mobile users - and mobile bots - behave differently that on desktop. How does mobile traffic change your optimization strategy?

Monitoring Bot Differences

Websites are always evolving, and changes can have unintended consequences on search engine crawl. Monitor search engine activity from all bots.

Measure the impacts of structure and quality on mobile crawl

Mobile Crawl Ratio

Mobile Crawl Ratio

Page Load Time

Page Load Time

Content Quality

Content Quality

HTTP Status Code

HTTP Status Code

Understand mobile bot behavior

Correlate website indicators with crawl and active pages data to understand search engine bot behavior and the reasons for crawl differences between desktop and mobile.

  • Mobile bots vs desktop crawl
  • Page load time
  • Content Quality
  • Active Pages on mobile vs. desktop

Test before launch

Avoid launching a mobile site or new version without testing how it can be crawled, to decrease the risk of unexpected errors and negative impacts on SEO.

Test before going live, whether you address mobile traffic via a responsive website, a dedicated mobile version of the site, AMP URLs, or dynamic serving. Check load times for mobile bots, canonical tags to desktop pages, content size and quality, issues that may occur only for mobile, and more.

Analyze crawl frequency

Some areas of your site might be more important than others for mobile traffic. Do search engine crawl patterns reflect page importance? How often does each segment need to be crawled to generate traffic? How does that relate to visits volumes?

Tie indicators such as page type, load time, internal linking and content quality to crawl frequency, to understand mobile bots' behavior as well as mobile traffic results, and react if necessary.

Find answers to issues in mobile crawl

Correlate mobile Crawl Ratio with website indicators and valuable metrics including Active Pages, page load time, and Content Quality - important ranking criteria - and compare with site segments to find the reasons behind mobile crawl.

Find answers to issues in mobile crawl

What our clients have to say about Botify

Agency

As an agency, we need a tool like Botify to perform and streamline analyses on high volumes of pages


Yann Sauvageon, Head of Expertise, Search Foresight (ex-Synodiance)