With one site intended to target all device traffic, how do you optimize for both mobile and desktop crawl to generate SEO visits?
Mobile users - and mobile bots - behave differently that on desktop. How does mobile traffic change your optimization strategy?
Websites are always evolving, and changes can have unintended consequences on search engine crawl. Monitor search engine activity from all bots.
Correlate website indicators with crawl and active pages data to understand search engine bot behavior and the reasons for crawl differences between desktop and mobile.
Avoid launching a mobile site or new version without testing how it can be crawled, to decrease the risk of unexpected errors and negative impacts on SEO.
Test before going live, whether you address mobile traffic via a responsive website, a dedicated mobile version of the site, AMP URLs, or dynamic serving. Check load times for mobile bots, canonical tags to desktop pages, content size and quality, issues that may occur only for mobile, and more.
Some areas of your site might be more important than others for mobile traffic. Do search engine crawl patterns reflect page importance? How often does each segment need to be crawled to generate traffic? How does that relate to visits volumes?
Tie indicators such as page type, load time, internal linking and content quality to crawl frequency, to understand mobile bots' behavior as well as mobile traffic results, and react if necessary.
Correlate mobile Crawl Ratio with website indicators and valuable metrics including Active Pages, page load time, and Content Quality - important ranking criteria - and compare with site segments to find the reasons behind mobile crawl.