Optimize Crawl to Generate Traffic

Converting Crawl to Traffic

Getting a page crawled is only the first step. Track conversions of that crawl into active organic traffic across pages and segments.

Getting New Content Crawled

When updating content and launching new pages, ensure that Google finds them to drive traffic to new content.

Managing Crawl Frequency

How often do your pages need to be crawled to drive traffic? Understand and monitor how this metric differs for each area of your site.

Use important traffic indicators to optimize your site to be crawled more often and generate SEO traffic

Crawl vs. Visits

Crawl vs. Visits

Segments

Segments

Crawl Frequency

Crawl Frequency

Age of Active Pages

Age of Active Pages

Understand your crawl window

How often do pages need to be crawled to impact organic traffic? Monitor the frequency of crawl in each section of your site to analyze the window of time after searching engine crawl that your pages continue to receive SEO visits.

  • Time since first crawl (age of Active Pages)
  • Time since last crawl before a visit
  • Crawl Frequency
  • Conversion View: Crawl Volume vs. Visits Volume

Convert crawl into organic traffic

See how effective your pages are at generating traffic. Get a Costs & Benefits view of your pages to determine how well your site is converting crawl into traffic.

Compare crawl volume to visits volume, and dissect by segment of your site to see exactly where you can be driving more SEO visits.

Optimize crawl budget

Which pages are receiving search engine crawl but are not driving any organic traffic? Cut down on wasted crawl and focus bots on the content most likely to convert.

Understand if pages are generating useless crawl and prevent bots from exploring wasteful segments, and encourage crawl of valuable pages more likely to drive traffic.

Explore advanced scenarios

Where do you need to dig into deep details of your site’s performance and behavior of search engines? Uncover how areas of your site are crawled, by top-tail or long-tail traffic, internal linking, and other metrics, to optimize your site and take control of the crawl.

Explore advanced scenarios

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