Leading in the Search [R]evolution
As search advances, staying curious and inspired is the secret to staying ahead. Supercharge your search strategy with data and insights from dozens of presentations and panels. Taking place in both Paris and Austin, Botify Connect united hundreds of curious marketers, thought leaders, and marketing and product leaders. Choose which event you want to watch or just scroll through the videos.
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Botify Connect 2024
PARIS
Botify Connect Paris took place at the prestigious Automobile Club de France, right on Place de la Concorde, and gathered leaders from brands such as TUI, OnRunning, Wayfair, Qwant, Accor, Christian Louboutin, and more. Nikhil Lai, Senior Analyst at Forrester, also provided insight into the state of the search industry.
Paris Recordings
And so consumer behavior is changing beneath our feet. Folks are underspending on SEO, and Google is no longer the only game in town.
Nikhil Lai, Senior Analyst - Forrester
If you do this correctly, whether you're in leadership and need to learn more or you're in the SEO world and you're trying to convince leaders, I do think this is a unifying moment to help get people to the table to make improvements and real investments.
Charley Hackerson, CRO - Botify
And so consumer behavior is changing beneath our feet. Folks are underspending on SEO, and Google is no longer the only game in town.
Nikhil Lai, Senior Analyst - Forrester
If you do this correctly, whether you're in leadership and need to learn more or you're in the SEO world and you're trying to convince leaders, I do think this is a unifying moment to help get people to the table to make improvements and real investments.
Charley Hackerson, CRO - Botify
And so consumer behavior is changing beneath our feet. Folks are underspending on SEO, and Google is no longer the only game in town.
Nikhil Lai, Senior Analyst - Forrester
If you do this correctly, whether you're in leadership and need to learn more or you're in the SEO world and you're trying to convince leaders, I do think this is a unifying moment to help get people to the table to make improvements and real investments.
Charley Hackerson, CRO - Botify
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Botify Connect 2024
AUSTIN
Botify Connect Austin took place at the luxurious Hotel Zaza, gathering leaders from brands such as BestBuy, Signet, Apartments.com, Discount Tire, NBCUniversal News Group, and more. Fabrice Canel, Principal Product Manager at Bing, also provided insight into the trends Bing sees as a major actor powering most of the new AI search engines.
Austin Recordings
Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation
Federico Rodriguez - Director of Product Management, Best Buy
Anthony Cantelmo - Omni Channel-Sr. CRO & SEO Strategist, Discount Tire
Rick Egan - VP of Performance Marketing, Beyond Inc
Cody Walker - Digital Media Manager, Maui Jim
Cody Exter - VP, Account Managemnent, Botify
What we are seeing is that the AI experiences [on Bing] often offer more click transfer value over traditional search because we are really better able to understand the user and we are better able to understand the intent … so while clicks may go down, the revenue per click will go up.
Fabrice Canel, Principal Product Manager - Bing
When you're looking at the combined height of AI Overviews and featured snippets together, you're at basically 67% percent of the screen height. So it's a very big visual impact.
Ray Grieselhuber, CEO - DemandSphere
What we are seeing is that the AI experiences [on Bing] often offer more click transfer value over traditional search because we are really better able to understand the user and we are better able to understand the intent … so while clicks may go down, the revenue per click will go up.
Fabrice Canel, Principal Product Manager - Bing
When you're looking at the combined height of AI Overviews and featured snippets together, you're at basically 67% percent of the screen height. So it's a very big visual impact.
Ray Grieselhuber, CEO - DemandSphere
What we are seeing is that the AI experiences [on Bing] often offer more click transfer value over traditional search because we are really better able to understand the user and we are better able to understand the intent … so while clicks may go down, the revenue per click will go up.
Fabrice Canel, Principal Product Manager - Bing
When you're looking at the combined height of AI Overviews and featured snippets together, you're at basically 67% percent of the screen height. So it's a very big visual impact.
Ray Grieselhuber, CEO - DemandSphere