XML Sitemaps are a huge help to your website's SEO--that is, IF you do sitemaps right. Mistakes in XML sitemaps can send confusing signals to Google. Read on and discover how to avoid the 5 biggest XML sitemap mistakes.
A handful of sites are already being tested in the mobile-first index and there’s now a method for understanding if your site has moved: SEO log file analysis!
How much potential for organic traffic is lurking in under-optimized pages? Chances are, your site has valuable content hiding in strategic segments, not generating the organic traffic that it could. Discover how much of your site could be improved - and how much additional SEO traffic you could be driving!
On a Publishing site, you’re already monitoring basic SEO metrics for your most strategic pages. These Top 5 SEO KPIs fro Publishers take your technical SEO analysis to the next level with detailed looks at precisely how your content and pages are performing and perceived in the eyes of Googlebot.
SMX West 2017 was another stellar conference this past week out in San Jose, CA. Botify was excited to attend and give two talks on how SEOs can improve crawlability and indexation from search engines. If you missed it, here are our Top 5 SEO Takeaways we heard discussed in sessions, over lunch, and in the halls throughout the three-day event.
Like any budget, Crawl Budget is a strategic resource to be managed to achieve your goals. Actively monitoring can prevent you from wasting it on pages that aren’t helping you drive more traffic and revenue. You decide what is allowed to be crawled and organize your website to influence Crawl Ratio and Frequency...
Generally speaking, the structure of an E-Commerce site brings with it a distinct set of useful KPIs to add to the foundation of technical SEO metrics. First, you must identify which are the most strategic pages and areas of your site, from an SEO perspective. Here are the Top 5 KPIs to watch for E-Commerce SEO
What is Crawl Frequency? Find out in Part 3 of our series on Google Crawl Budget. Understanding what pages are crawled frequently is a good indicator about what Google thinks is worthwhile, what it needs to keep fresh in the index. Analyzing those pages can inform what you might need to do to improve parts of your site crawled less frequently.
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