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Technical SEO

Google Confirms: SEOs should use log files to prepare for mobile-first index
Google Confirms: SEOs should use log files to prepare for mobile-first index

A handful of sites are already being tested in the mobile-first index and there’s now a method for understanding if your site has moved: SEO log file analysis!

Adrien MenardAdrien MenardComments0
10 Can’t-Miss Tips for Maximizing Mobile SEO
2nd August 2017
10 Can’t-Miss Tips for Maximizing Mobile SEO

With the impending mobile-first index and almost 60% of searches being conducted on mobile devices, now's the time to define your mobile SEO strategy.

Laura ScottLaura ScottComments0
Google Crawl Budget Optimization
Google Crawl Budget Optimization

SEOs know that optimizing crawl budget for large and complex websites is critical for organic performance. But how can you find your own crawl budget? And once you understand your site’s crawl budget, how can you impact it?

Laura ScottLaura ScottComments0
What’s your SEO Growth Potential?
8th June 2017
What’s your SEO Growth Potential?

How much potential for organic traffic is lurking in under-optimized pages? Chances are, your site has valuable content hiding in strategic segments, not generating the organic traffic that it could. Discover how much of your site could be improved - and how much additional SEO traffic you could be driving!

ElizabethElizabethComments0
The Top 5 SEO KPIs for Publishers
13th April 2017
The Top 5 SEO KPIs for Publishers

On a Publishing site, you’re already monitoring basic SEO metrics for your most strategic pages. These Top 5 SEO KPIs fro Publishers take your technical SEO analysis to the next level with detailed looks at precisely how your content and pages are performing and perceived in the eyes of Googlebot.

ElizabethElizabethComments0
SMX West 2017: Top 5 Advanced SEO Takeaways
SMX West 2017: Top 5 Advanced SEO Takeaways

SMX West 2017 was another stellar conference this past week out in San Jose, CA. Botify was excited to attend and give two talks on how SEOs can improve crawlability and indexation from search engines. If you missed it, here are our Top 5 SEO Takeaways we heard discussed in sessions, over lunch, and in the halls throughout the three-day event.

NickNickComments0
Crawl Budget is a Finite Resource: Spend It Wisely
Crawl Budget is a Finite Resource: Spend It Wisely

Like any budget, Crawl Budget is a strategic resource to be managed to achieve your goals. Actively monitoring can prevent you from wasting it on pages that aren’t helping you drive more traffic and revenue. You decide what is allowed to be crawled and organize your website to influence Crawl Ratio and Frequency...

JeffJeffComments0
Top 5 E-Commerce SEO KPIs
1st March 2017
Top 5 E-Commerce SEO KPIs

Generally speaking, the structure of an E-Commerce site brings with it a distinct set of useful KPIs to add to the foundation of technical SEO metrics. First, you must identify which are the most strategic pages and areas of your site, from an SEO perspective. Here are the Top 5 KPIs to watch for E-Commerce SEO

ElizabethElizabethComments0
Time Is On Your Side: How To Use Crawl Frequency Metrics For SEO
23rd February 2017
Time Is On Your Side: How To Use Crawl Frequency Metrics For SEO

What is Crawl Frequency? Find out in Part 3 of our series on Google Crawl Budget. Understanding what pages are crawled frequently is a good indicator about what Google thinks is worthwhile, what it needs to keep fresh in the index. Analyzing those pages can inform what you might need to do to improve parts of your site crawled less frequently.

JeffJeffComments0
What is Crawl Ratio, and Why Does it Matter?
What is Crawl Ratio, and Why Does it Matter?

What Is Crawl Ratio For SEO? Crawl Ratio is the percentage of unique URLs in your website structure that have been crawled by a search engine robot. It's uncommon for Google to crawl entire websites within a month’s time (30 days). So how can you determine Crawl Ratio for your website? We explain in Part 2 of our series on Crawl Budget.

JeffJeffComments0
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