Ridesharing website Blablacar (in France, covoiturage.fr), created in 2006, is now present in a dozen european countries - all monitored through Botify Log Analyzer. Jérôme Moussay, SEO manager, explains how the Botify tool is used in the company.
"We never suspected Google crawled such a small portion of our website!" That's the most frequent reaction, when our customers see their first Botify Log Analyzer report. And that's precisely why crawl rate is one of the key indicators you will be willing to work with. This article provides an overview of Botify Log Analyzer's approach to…
Slides from our 20-minute presentation at the Brighton SEO conference on September 12, 2014.
A good illustration is worth a thousand word. The Botify Analyzer report includes many graphs, each with several display options. Here's how to get the best view to answer your questions or prove your point in a presentation.
You are familiar with the one SEO rule about pagination: limit it as much as possible. Search engine robots don't like it. Users don't like it either. And as most pages generated automatically, pagination can go out of control. Find out how to "tame" your pagination.
A page can easily have 10 000 times more incoming internal links than another page with the same type of content - two product pages for instance. It's actually quite common. Such enormous disparity can't be right, in terms of internal linking optimization.
The notion of Active vs. Inactive Pages is, for SEO, as close to "useless vs. useful" as we can get. It tells us if a page is working as an organic landing page or not. What is an Active Page? It is a page which generates at least one organic visit over a given period.
Could you be unknowingly cutting loose valuable pages? To put it another way, do you have orphan pages with existing or potential organic traffic? The answer is probably yes. It is for most websites. Re-attaching some of these pages to your website structure would allow to tap into their full potential.
Charlotte Barre, SEO project manager at Express-Roularta Group (GER), a French publishing company, explains how she uses the Botify Logs Analyzer.
She touches on the following topics:
site updates and migration management; decision support; data for specific projects; the Logs Analyzer on a daily basis.
Sign up for our newsletter to receive expert insights and SEO news from Botify.