Slides from Brighton SEO Spring 2015: how Botify tools help do the best possible SEO, through the example of a large website and what happened over the course of one year.
We tend to assume that on large websites with a long tail audience and a lot of new content, fresh content generates a significant portion of overall organic traffic. Wrong.
Here are a few examples, with different types of large websites.
Some migration mistakes everybody knows about. But they still happen from time to time: who hasn't heard a story with mishaps disallowing or allowing access to search engines robots? Second most frequent, are problems related to redirections. Then there are other caveats, such as preserving sitelinks in Google results. Worth a check, right?
You are about to start a crawl on your website. Where should you place the cursor, for the number of pages per second?
What's the maximum crawl speed your site will tolerate without degrading performance for users?
CEO of Botify-certified agency Search Foresight, and Founder of French association SEO Camp, Philippe Yonnet is one of France's most respected SEO experts. He's sharing his vision of what SEO consulting entails.
By mistake or simply because of scheduled maintenance, some pages become unavailable. The dreaded HTTP 404 or other errors! Does everything go back to normal? Does any unresolved issue remain? Is there any lasting negative impact on Google's crawl? Botify Log Analyzer answers these questions with its "Recovered Pages" indicator.
A website is rarely completely static. New pages appear, old pages disappear. Let's see how we can keep an eye on URLs which drop off Google's radar. In some case, it's the expected behavior. In other cases, it's not. For instance, in an editorial website, article pages are not supposed to vanish. On a classifieds website, on the other hand,…
Companeo brings service suppliers and their SMB potential clients together, through online quotes. Arnaud Valéry, Product Director, explains how Botify Log Analyzer was instrumental in the organic traffic growth the website experienced over the past few months.
The Botify Certification is now available in English. Are you wondering why you should get certified? There are many benefits for all SEO professionals, SEO consultants working for agencies, as well as SEO managers working with a website's internal team.
How well does Google keep up with your new content? Does the search engine explore all new pages immediately? Do new pages generate organic visits right away? Or do older pages keep generating the bulk of the traffic? Find out with "new crawl" and "new active pages" indicators.
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