A handful of sites are already being tested in the mobile-first index and there’s now a method for understanding if your site has moved: SEO log file analysis!
Google Search Console has great data and tools to manage your website’s relationship with Google, from search analytics to sitemaps. But it has its limitations! As part of our ongoing series on Crawl Budget, here's how you can complement GSC crawl reporting with Log Analysis and SEO insights from Botify.
Like any budget, Crawl Budget is a strategic resource to be managed to achieve your goals. Actively monitoring can prevent you from wasting it on pages that aren’t helping you drive more traffic and revenue. You decide what is allowed to be crawled and organize your website to influence Crawl Ratio and Frequency...
What Is Crawl Ratio For SEO? Crawl Ratio is the percentage of unique URLs in your website structure that have been crawled by a search engine robot. It's uncommon for Google to crawl entire websites within a month’s time (30 days). So how can you determine Crawl Ratio for your website? We explain in Part 2 of our series on Crawl Budget.
It’s that time of year! BrightonSEO is right around the corner… and we’ll be there! In anticipation of the big event, we took some time to talk with Kelvin Newman, founder of BrightonSEO and Rough Agenda, to talk about the conference, 2016’s exciting speakers, and what people should expect to find in Brighton this year.
In life as in business, organization is key. What are you losing with not-yet-organized data? Different types of pages require different kinds of optimization. Thanks to segmentation, you are able to view different indicators for each page type, to create meaningful charts for actionable insights.
What's the secret of Google’s crawling bots? Your web server knows. Do you? Knowledge is power, and thanks to log analysis you have the power to change not only how Google sees your site, but how it appears in search results and how new customers find you.
In Google's worldview, a significant portion of your website doesn't exist. "Half of it" may be an overstatement for some websites, but it may also be an understatement for others, particularly large websites. Isn't that the first SEO problem we should solve?
Slides from Brighton SEO Spring 2015: how Botify tools help do the best possible SEO, through the example of a large website and what happened over the course of one year.
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