Caret leftBack to Blog

Mobile Roars, SEO Visits Double: Botify Black Friday 2017 SEO Analysis

8th December 2017Kevin BartleyKevin Bartley

Download our latest whitepaper - Mobile Roars, SEO Visits Double: Black Friday 2017 SEO Analysis - for an in-depth analysis of how and why organic traffic behaved as it did on Black Friday!

It’s no wonder that SEOs for e-commerce sites began initiating optimizations for Black Friday months in advance.

But the main question we're answering in our latest white paper is:

Just how many more organic visits do retail websites actually experience during Black Friday?

To find out, we examined the data for hundreds of our e-commerce clients in the US and Europe on Black Friday, large and small companies alike.


SEO Black Friday 2017: What We Found

By looking at this wide variety of retailers, we gained a crucial perspective on traffic patterns during the busiest retail day of the year. Some of our key findings include:

  • On average, sites saw a 112% increase in organic visits on Black Friday.
  • Daily organic active pages increased, on average, by 55% on Black Friday.
  • 56% of all organic visits came from mobile devices.

For our full findings, download Mobile Roars, SEO Visits Double: Black Friday 2017 SEO Analysis to read a complete SEO analysis of Black Friday.