2018 was a bold year for Botify and our customer base!
Our objective is to always bring search professionals to the next level of SEO analysis, with solutions that encapsulate our commitment to innovation and our customer-first mentality. Our releases this year brought us closer to this stated mission, helping SEOs conquer the organic search process.
And now that the year is over, we wanted to highlight the top Botify innovations that made 2018 extra special!
Google’s latest moves on topics such as rich results, voice search, and job postings signal that the era of structured data is here!
In 2018, Botify began collecting and analyzing structured data for all crawled webpages. With this unmatched volume, we’ve given our customers structured data optimizations on an unprecedented enterprise scale.
Structured data enables you to gain more SERP space and higher CTR through rich results. Generate rich results and beyond with Botify’s structured data analysis:
With Botify, you can use structured data not just to generate rich results, but also to illuminate technical SEO insights. Chart crawl frequency by product ratings to find highly rated pages that need increased visibility. Analyze article author against content size and real ranking to improve content quality.
Make your structured data an asset in more ways than one with Botify!
Ascendant technologies such as AMP, structured data, and mobile devices have all impacted the way Google assesses content quality. At the same time, the mainstays of content quality – like length, duplication, and template versus non-template – continue to play fundamental roles.
In 2018, Botify became the only platform that bridges this gap between old and new in the realm of content quality, as recognized by our win at the Grand Prix du Search 2018 for our AI project about analyzing templated/not templated content.
Our content quality analysis is designed to track and analyze all of Google’s multivariate content ranking signals, on the largest scale imaginable‚Ä¶in a new single dashboard! Here’s a rundown of the new dashboard:
Botify’s new content quality dashboard comes stacked with everything that makes Botify unique, including segmentation, comparison over time, and enterprise exports.
With revolutionary visibility, our new Visits Report is a comprehensive solution that captures the many facets of traffic, delivering AMP and multi-device metrics, visits quality KPIs, the impact of content, and the influence of a diverse set of SEO indicators all on the same axis. Some of the most notable innovations include:
Visits Report is the only solution that illuminates how content and technical SEO directly impact visits performance.
Botify’s new comparison capabilities allow SEOs to instantly compare any Botify KPI with that of a past analysis.
Whether the change was enacted one week ago, one month ago, or one year ago, our comparison feature dynamically renders instant analysis of the changes between any two Botify crawls or KPIs of your choice.
Immediately compare any data point between two Botify analyses, from the biggest top level reports, to the most granular, specific KPIs. Botify’s crawl comparison is the most detailed – and only – solution that can reveal how any facet of a website has changed for the better… or for the worse.
Our customers have created their own use cases. But some important uses of this new feature at both the URL and site segment level include the ability to:
And many more!
No more guesswork. Botify’s new comparison feature eliminates all uncertainty about what impact SEO projects have on your digital assets.
This year Botify became the first SEO platform to offer a 50 million page crawl SaaS subscription, allowing customers to evaluate up to 50 million pages per crawl, analyzing 500+ content, ranking, and technical SEO KPIs per page.
But even at this gigantic scale, the 50 million page crawl still includes all the same analytics and features that make our platform the superior technical SEO solution for enterprise websites.
Customers can now analyze up to 50 million pages in a single crawl with all of their favorite Botify features, including:
Enable faster, easier custom data extraction with one of our top innovations from 2018, HTML Extract Select!
Gather custom HTML content, such as product prices and stock quantities, for every page on your website using CSS selectors. This custom data can assist not just your SEO efforts, but also important business decisions.
With a single CSS selector you can compile its associated HTML fragments, attributes, or tags across your entire website. Botify users have an expansive set of potential custom data insights available to them including:
Easily create the KPIs that mirror the specific needs of your business with HTML Extract Select – all in a simple copy/paste!
Compiling “strategic” XML sitemaps of a targeted set of URLs, at an enterprise scale, can be time consuming and difficult. But in 2018, Botify streamlined the process by reducing XML Sitemap generation for enterprise websites to single click.
The Botify XML Sitemap Generator eliminates the grunt work in the sitemap creation process by automatically generating a proper XML sitemap from your own customized list of URLs. An instant, downloadable sitemap can be created at the click of a button.
SEOs can also organize sitemaps by segment of the site or prioritize high-value content in sitemaps. With Botify, SEOs can use any of the 500+ SEO KPIs provided by the Botify suite to uncover strategic pages that could benefit from inclusion in a sitemap, such as:
And any scenario that will be valuable for your SEO strategy!
Take creative control! Build custom dashboards to fully visualize all the metrics that matter the most to your business, in one place, with our new Google Data Studio integration.
Sometimes your SEO performance, KPIs, and implementation require unique, cross-platform reports to tell the stories hidden within your data. To empower you to tell those stories, we’ve integrated our award-winning metrics with Google Data Studio so you can build the perfect custom dashboards.
Google Data Studio turns any data into visualized reports that are easy to read, simple to share, and fully customizable. You can visualize your data from over 120 different platforms – including Google Analytics, BigQuery, and Google Search Console – all in the same place. And now you can integrate all of Botify’s SEO KPIs with Google Data Studio, too!
Internal linking is a powerful tool, but manipulating internal links at scale can be difficult. Our new Link Explorer makes it easy to clean and optimize your internal linking!
With Link Explorer, all linking related KPIs become a potential filter for your reports and customized linking exports, such as listing all low quality pages with broken links to a strategic segment. Any other Botify KPI, like anchor text, Google crawl volume on source page, and PageRank, can be used to complete your report or export.
Now you can thoroughly audit internal linking across your website, controlling for hundreds of variations in linking possibilities, to construct the link architecture that will serve as a foundation for growth and performance on your site.
Whether it’s analyzing organic traffic or improving bounce rate, Botify has always given SEOs real user data so they can shape key optimizations that ultimately boost their conversion rates.
Now, with the addition of conversion estimates, these metrics are coming full circle! Botify’s new conversion forecasts empower SEOs to precisely estimate – and fully optimize – their site’s biggest revenue opportunities.
Using contextualized visits data taken directly from Google Analytics, Adobe Analytics, and other source platforms, conversion forecasts estimate revenue – on both a site-wide and page-by-page basis – based on the number of visits to each page.
2018 continued our tremendous growth, and we’re looking forward to 2019! The innovations that we showcased in this blog are good highlights, but they’re by no means the only features we released this year.
Our team is constantly innovating our platform to exceed our customers’ expectations. These features are notable samples among many others, but they all illuminate the vision and depth of our platform.
Follow us on Twitter and Facebook to get the first word on our upcoming features!